Advertising

I have to choose an advertisement and write a psychology paper about the ad.  I try to tune out advertising to whatever degree I can ignore it, but for this assignment, I have to actually pay attention to ads. Thankfully, there are plenty of YouTube ad videos available. A classmate suggested that I pick a product I like and find an ad for it.  I'm going to use a cat food ad, target audience: women over 35 who are pet lovers.  I could easily write about what annoys me with internet ads. I wish someone would invent a "rollover blocker". Especially for the ones that roll out when you get close but don't actually touch with the curser. I liked the Kodak printervention rollover. It did not rollover until I actually put my curser on the ad. The video was a parody of an infomercial/intervention reality show and the other tabs used a side by side comparison between the Kodak model and an HP model.  I could relate to both the high cost of printer ink, and, as an addictions counselor, the parody of intervention strategy.  It got bad reviews, though.  Most people saw a wannabe infomercial announcer and the environmentally negative "ink sink".  I agreed with the reviewers about the ink sink.  I would like to find a similar comparison with the cost of using a Canon printer.